• Jen Bedard

To Open House or Not to Open House? That is The Question

Updated: Dec 6, 2019


Ah, yes. The open house viewing opportunity. There are generally three different camps on this one. Some sellers feel that in order to sell their home, an open house will do the trick. Other sellers would much rather skip the idea. Then, there are those sellers who are seated firmly on the fence regarding open houses. The funny thing is, Realtors happen to reside in the same three camps. That’s because there happen to be several pros and cons to open houses. Let me explain.

The Pros

1 – Extra Exposure

Regardless of how your realtor is marketing your home for sale, one of the most effective ways to get immediate response from prospective buyers is through an open house. Questions can be answered on the spot and nothing beats being able to ‘tour’ the home at your own leisure. Online virtual tours are good but open houses are better.

2 – Reduces Pressure

An open house is basically a casual opportunity to see the inside and outside of a home without buyers feeling pressured to make an offer. There’s also no pressure on the Realtor to make a sale, although open houses can lead to the start of the buying process if someone finds the home to be the right fit for them.

3 – New Buyers

Realtors who host open houses can attract new buyers that may not be completely sure on how to start the buying process. Your open house ends up being an educational tool at this point. With the new knowledge the new buyers gain, they become more confident with shopping for property. Your home may be the one they buy.

Cons

1 – Lookie-Loos